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adwire lab

Adwire lab

Analyses, tests et réflexions : un nouveau regard sur le marketing digital.

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12/08/2024

Data Consulting

Par Antoine Granjon

Tracking User Roles on a WordPress Site

Learn how to add custom user definitions in Google Analytics 4 (GA4) to better analyze the behavior of different user roles in WordPress. Understand the importance of tracking WordPress user roles to enhance your reports and gain deeper insights into user actions.

31/07/2024

Data Consulting

Par Antoine Granjon

How AI and Data Are Leveraged for the Paris Olympics

Discover how the Paris 2024 Olympics are revolutionizing sports organization through AI and Big Data. Explore the technological innovations transforming logistics, spectator experience, security, and sustainability of this global event.

24/07/2024

Par Antoine Granjon

Capturing and Measuring Traffic with Zero-Click SEO

Increasingly, Google provides complete answers in its search results, reducing organic clicks. The SEO world must adapt to this growing trend.

19/07/2024

Data Consulting

Par Jérémy Jeziorny

The Macro Approach to Online Acquisition: Maximizing the Impact of Your Campaigns

Discover the macro approach in digital marketing: maximize the impact of your campaigns by focusing on global indicators and the growth of your business.

10/07/2024

Data Consulting

Par Jérémy Jeziorny

How to Create a Landing Page That Converts?

Learn the keys to creating an effective landing page that maximizes your conversion rates and generates tangible results for your business.

04/07/2024

Data Consulting

Par Jérémy Jeziorny

6 Underestimated Metrics to Understand Your Customer Journey

Discover six often underestimated metrics that can provide valuable insights to better understand your customer journey.

03/07/2024

Paid Search

Par Jérémy Jeziorny

Long-Tail Keywords: How and Why to Use Them?

Explore the importance of long-tail keywords and learn how to use them to improve the visibility and effectiveness of your SEO campaigns.

01/07/2024

Display

Par Jérémy Jeziorny

Why and How to Exclude Mobile Apps from Your Google Ads Display Campaigns?

Learn why it is essential to exclude mobile apps from your Google Ads Display campaigns and discover how to optimize your advertising performance.