Adwire lab

Analyses, tests et réflexions : un nouveau regard sur le marketing digital.

focus lab tips all

12/08/2024

Data Consulting

Par Antoine Granjon

Tracking User Roles on a WordPress Site

Learn how to add custom user definitions in Google Analytics 4 (GA4) to better analyze the behavior of different user roles in WordPress. Understand the importance of tracking WordPress user roles to enhance your reports and gain deeper insights into user actions.

14/03/2024

Data Consulting

Par Antoine Granjon

How to Set Up Hybrid Server-Side Tagging in Less Than an Hour with RudderStack

It didn't last long, but the time when server-side tagging seemed out of reach is already over.