Adwire lab

Long-Tail Keywords: How and Why to Use Them?

Explore the importance of long-tail keywords and learn how to use them to improve the visibility and effectiveness of your SEO campaigns.

Why and How to Exclude Mobile Apps from Your Google Ads Display Campaigns?

Learn why it is essential to exclude mobile apps from your Google Ads Display campaigns and discover how to optimize your advertising performance.

Responsive ads on Google Ads: Focus on how to make the most of their potential

Why Quality Score still matters: a complete guide to optimizing your QS on your campaigns

The Quality Score is an essential metric for any advertiser using Google Ads.

Meta's Conversions API (CAPI): The Quick Win to Activate!

CAPI significantly improves advertising campaign performance by utilizing Meta's machine learning capabilities.

Optimize Your Marketing with A/B Testing

A/B testing, also known as split testing, is a testing technique used to compare the performance of two versions of a marketing element, such as a landing page, an advertisement, or an email marketing campaign.

How to Set Up Hybrid Server-Side Tagging in Less Than an Hour with RudderStack

It didn't last long, but the time when server-side tagging seemed out of reach is already over.