Adwire lab

Piano Analytics: a lesser-known alternative to GA4 and Piwik Pro

In the world of digital marketing, data analysis tools are essential for understanding user behavior and optimizing marketing campaigns.

How AI and Data Are Leveraged for the Paris Olympics

Discover how the Paris 2024 Olympics are revolutionizing sports organization through AI and Big Data. Explore the technological innovations transforming logistics, spectator experience, security, and sustainability of this global event.

Capturing and Measuring Traffic with Zero-Click SEO

Increasingly, Google provides complete answers in its search results, reducing organic clicks. The SEO world must adapt to this growing trend.

How to Create a Landing Page That Converts?

Learn the keys to creating an effective landing page that maximizes your conversion rates and generates tangible results for your business.

Responsive ads on Google Ads: Focus on how to make the most of their potential

Meta's Conversions API (CAPI): The Quick Win to Activate!

CAPI significantly improves advertising campaign performance by utilizing Meta's machine learning capabilities.

Optimize Your Marketing with A/B Testing

A/B testing, also known as split testing, is a testing technique used to compare the performance of two versions of a marketing element, such as a landing page, an advertisement, or an email marketing campaign.