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As part of a consideration campaign, also known as a lead generation campaign, the objective is to spark interest and consideration from potential customers for your brand.
At Adwire, we focus on those who match your ideal customer profile and have already shown interest in your product or category.
By asking essential questions such as "How many of my micro-conversions would not have occurred if the person had not seen the ad?", or "Has interest in my brand improved?", we deploy a multi-channel strategy by optimizing the media mix. We take into account the optimization of the conversion rate (CRO) of landing pages, while creating campaigns that stimulate interest and encourage your audience to consider your brand as a viable option.
Engage your customers with targeted digital approaches on all devices, advertising networks, and at every stage of the purchase process.