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adwire lab

Adwire lab

Analyses, tests et réflexions : un nouveau regard sur le marketing digital.

focus lab tips all

07/10/2024

Data Consulting

Par Antoine Granjon

Piano Analytics: a lesser-known alternative to GA4 and Piwik Pro

In the world of digital marketing, data analysis tools are essential for understanding user behavior and optimizing marketing campaigns.

19/09/2024

Display

Par Antoine Granjon

Safari's Distraction Control: A Threat to Online Advertising?

First introduced by Apple last month, Distraction Control is a browsing mode for Safari that allows users to remove all unnecessary elements from a web page, leaving only the essential content of the page.

12/08/2024

Data Consulting

Par Antoine Granjon

Tracking User Roles on a WordPress Site

Learn how to add custom user definitions in Google Analytics 4 (GA4) to better analyze the behavior of different user roles in WordPress. Understand the importance of tracking WordPress user roles to enhance your reports and gain deeper insights into user actions.

31/07/2024

Data Consulting

Par Antoine Granjon

How AI and Data Are Leveraged for the Paris Olympics

Discover how the Paris 2024 Olympics are revolutionizing sports organization through AI and Big Data. Explore the technological innovations transforming logistics, spectator experience, security, and sustainability of this global event.

24/07/2024

Par Antoine Granjon

Capturing and Measuring Traffic with Zero-Click SEO

Increasingly, Google provides complete answers in its search results, reducing organic clicks. The SEO world must adapt to this growing trend.

19/07/2024

Data Consulting

Par Adwire Team

The Macro Approach to Online Acquisition: Maximizing the Impact of Your Campaigns

Discover the macro approach in digital marketing: maximize the impact of your campaigns by focusing on global indicators and the growth of your business.

10/07/2024

Data Consulting

Par Adwire Team

How to Create a Landing Page That Converts?

Learn the keys to creating an effective landing page that maximizes your conversion rates and generates tangible results for your business.

04/07/2024

Data Consulting

Par Adwire Team

6 Underestimated Metrics to Understand Your Customer Journey

Discover six often underestimated metrics that can provide valuable insights to better understand your customer journey.